New Resource Helps Share The Story of Alaska’s Fishing Families
Juneau, Alaska. September 14, 2010 – The Alaska Seafood Marketing Institute (ASMI) has released a new resource, titled “Like Their Fathers Before Them.” This 10-page brochure, designed for foodservice operators, shares the stories of four families who make their living fishing for Alaska’s wild seafood.
Recent research shows that today’s consumer is more interested in knowing where their food comes from. In fact, 76% of consumers reported that knowing the source or origin of the fish/seafood offered at a restaurant was an important factor when ordering (TRD Frameworks, 2009). Like Their Fathers Before Them can help operators learn more about how their purchasing supports Alaska’s fishing families and communities. In addition, operators will be able to speak to their staff and increasingly interested customers about the origins of their seafood offerings.
In Alaska, fishing is not only a source of income—it’s a way of life. Fishing is a tradition that supports entire communities in Alaska, and the Alaska seafood industry is the single largest private-sector employer in the state, providing jobs and income for more than 52,000 people. Many of Alaska’s fishermen have been crucial in shaping the industry towards a goal of enlightened, science-based resource management and environmental stewardship that ensures long-term sustainability for the fisheries that support them.
The families profiled come from various areas of Alaska, and all have different stories to tell. Heather & Kirk Hardcastle fish for sockeye salmon on the Taku River, close to Juneau, Alaska. James Stevens, fishes for halibut, black cod, and cod in Dutch Harbor, the Holland family catches Dungeness, and Tanner Crab in Kodiak, and Lyle Wilder and his wife Heidi catch sockeye salmon in Bristol Bay.
Call 1.800.806.2497 to order this new resource free of charge.
The Alaska Seafood Marketing Institute (ASMI) is a partnership of the State of Alaska and the Alaska seafood industry. ASMI works to promote the benefits of wild and sustainable Alaska seafood and offer seafood industry education.
For more than 50 years, Alaska has been dedicated to sustainable seafood. It’s so essential to our way of life that our Constitution has a mandate that “fish … be utilized, developed and maintained on the sustained yield principle.” The seafood industry is Alaska’s largest private sector employer. As a result, Alaskans understand the need to protect the fisheries and surrounding habitats for future generations. We’re proud of our leadership in sustainable management, which has led to an ever-replenishing supply of wild seafood for markets around the world.
For more information, please visit www.alaskaseafood.org.