July 2, 2013 (Juneau, Alaska): The Alaska Seafood Marketing Institute (ASMI) proudly announces its partnership with Nordic skiing World Champion Kikkan Randall. ASMI and Randall will work together to promote the health and fitness benefits of Alaska seafood.
“Alaska seafood is the best in the world,” said Randall. “It’s the perfect fuel for my training, and I love that I don’t have to sacrifice flavor for fitness. Low in fat and high in protein and omega-3s, you just couldn’t ask for more.”
Randall has made a career out of watershed moments. She made history as the first American women on the World Cup podium and then went on to become the first American World Cup Winner and the first American woman in the Olympic top ten. Hot off a World Championship-winning season, Randall will compete in her fourth Olympic games in Sochi, Russia in February 2014 and is a favorite to take home an Olympic medal.
Athletic success takes drive, discipline, hard work, and a healthy lifestyle. Alaska Seafood is honored to support Randall, an outstanding Alaskan athlete who will help spread the word that Alaska seafood is world-class fuel for fitness.
“Kikkan Randall is the perfect fit as an ambassador for Alaska Seafood. She embodies fitness, health, and exceptional Alaskan spirit. We couldn’t be more honored to partner with her,” said ASMI executive director Mike Cerne.
Randall is not only athletically accomplished but also community minded. Calling herself a “get-activist,” she serves as an ambassador with Fast and Female, an organization that seeks to empower girls through sports and fitness, and she also participates in Healthy Futures, an Alaska program whose mission is to encourage Alaska youth to make daily physical activity a lifelong habit. ASMI applauds her efforts to help create a healthier Alaska.
ASMI is a public-private partnership between the State of Alaska and the Alaska seafood industry, established to foster economic development. ASMI functions as a brand manager of the Alaska Seafood family of brands in 21 countries throughout Europe, Asia, and South America and also maintains a prominent marketing program in the US. ASMI works to raise the value of Alaska’s seafood product portfolio through partnerships with retail grocers, foodservice distributors, restaurant chains, foodservice operators, universities, culinary schools, and the media.
Contact: Tyson Fick, Communications Director, ASMI